What is Digital Marketing

Digital marketing refers to the use of various online channels and strategies to promote products, services, or brands to reach and engage with potential customers. It encompasses a wide range of tactics and techniques aimed at leveraging digital platforms such as websites, search engines, social media, email, mobile apps, and other digital channels.

Scope of Digital Marketing

The scope of digital marketing is continually expanding as technology evolves and consumer behaviors change.

Techniques of Digital Marketing

Digital marketing encompasses a wide range of techniques and strategies aimed at promoting products, services, or brands using digital channels.

Search Engine Optimisation- SEO

SEO, or Search Engine Optimization, is a crucial aspect of digital marketing focused on optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by enhancing its relevance, authority, and user experience.

There are two types of SEO;

ON PAGE SEO

OFF PAGE SEO

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